Our Services

Top of the Funnel Assets

These videos are designed to stop people who've never heard of you, and bring them into your funnel as an aware audience.

Ad Video

An ad video is a short, high-energy video built for cold audiences, designed to stop the scroll in the first few seconds and earn enough curiosity for them to take the next step.

Audience Type: Cold audiences with zero prior awareness of your product
Duration: 15 to 30 seconds, with multiple hooks for A/B testing
Use Cases: Primary is paid ads, secondary can be organic social.
Goal: Hook the audience in the first 3 seconds and drive a higher CTR.

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Launch Video

A launch video is built for new product or feature announcements, creating real excitement and a genuine sense of arrival and event around your product launch.

Audience Type: Targets both cold and warm audiences due to your existing follower base.
Duration: 30 to 90 seconds, depending on the complexity of the product or feature being launched.
Use Cases: Primary is organic social and Product Hunt; secondary can be paid ads, email campaigns to your current customer base, and your website.
Goal: Build awareness and excitement among cold audiences, while keeping existing users informed.

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Explainer Video

An explainer video is engineered to translate your complex product or service into a clear, simple story, helping cold prospects actually understand what you do within seconds.

Audience Type: Cold to warm audiences who need a clear understanding of what the product is, how it works, and why it matters.
Duration: 60 to 90 seconds, depending on the complexity of the product and how much needs to be explained.
Use Cases: Paid ads, organic social, and landing pages.
Goal: Works reasonably well across every stage of the funnel, without excelling at any single one — a true jack-of-all-trades, master of none.

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Middle of the Funnel Assets

These videos are designed to move the aware audience toward becoming warm, interested prospects, by showing the product in action and proving it delivers.

Product Demo Video

A product demo video is built for a product-aware audience, showing your product actually working through a native UI walkthrough brought to life with high-end animation.

Audience Type: Mid-funnel, product-aware prospects actively evaluating your product
Duration: 60 to 120 seconds.
Use Cases: Works exceptionally well on websites and landing pages. Secondary is organic social.
Goal: Prove the product genuinely works and move prospects from curiosity to sign-up, creating a major jump in conversions after adding a demo video to your site.

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Testimonial Video

A testimonial video is built for skeptical, late-funnel buyers, pairing real customer emotion with a genuine before-and-after story that closes the gap between a warm lead and a signed deal.

Audience Type: Skeptical, late-funnel buyers who need social proof before they commit.
Duration: 60 to 120 seconds, with a 30-second cut for paid use.
Use Cases: Primary is the website and sales calls. Secondary is organic social and email campaigns.
Goal: Build trust through real customer emotion and close the gap between a warm lead and a signed deal.

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Bottom of the Funnel Assets

These videos are designed to turn warm prospects into paying buyers by removing their final doubts.

Case Study Video

A case study video is built for skeptical buyers, going deeper into one client's exact problem, process, and real, measurable results, proving it worked — not just claiming it — step by step.

Audience Type: Skeptical, late-funnel buyers who need deeper proof than a testimonial alone.
Duration: 90 to 120 seconds, with shorter cuts for sales decks and email.
Use Cases: Primary is sales calls and proposal follow-ups. Secondary is the website and pitch decks.
Goal: Prove the result with real numbers and a step-by-step process, not just a claim, so the deal closes with confidence.

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Onboarding Video

An onboarding video is engineered for new users who drop off before becoming paying customers, guiding them through setup so they reach real value fast, instead of giving up early.

Audience Type: New users who've just signed up but haven't reached real value yet
Duration: 1 to 5 minutes, often broken into shorter in-app clips.
Use Cases: Primary is in-app and post-signup emails. Secondary is the help center or onboarding sequence.
Goal: Guide users to their first real moment of value fast, reducing early drop-off and increasing activation rate.

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Book your free discovery call

A thirty-minute discovery call, not a sales pitch. Bring your product, your next launch, or nothing but a problem you can't name, and we'll figure out together if it's big enough to be worth solving.

Chitransh Singh Tomar

Chitransh Singh Tomar

Co-founder, Orbit Motions

You won't be talking to a sales rep. This will be a direct discovery call with our co-founder.

By the end of the call, you walk away with:
  • Your Personalized Funnel Audit Document

    You'll get a personalized document showing exactly which videos fit where in your funnel, which KPIs they can affect, and which to prioritize first and why.

  • Fast Communication via Priority Channels

    Get direct access to our founders through Slack, WhatsApp, or your preferred channel whenever you need us in the future for launches, video needs, or anything else we can help with.

  • Tailored Pricing & Deliverables

    We first understand your business, funnel, goals, and KPIs, then recommend the right deliverables and exact investment required if you decide to work with us.